Faculty of Design & Arts

Program Outcomes (POs):

• PO1: Develop critical thinking and analytical skills to create, design, and produce impactful journalistic and media content across multiple platforms, including print, broadcast, and digital media.
• PO2: Utilize appropriate digital tools, media technologies, and communication strategies to effectively gather, produce, and disseminate information through news writing, radio production, TV production, photography, and public relations.
• PO3: Communicate ideas effectively through writing, speech, photography, video production, and multimedia formats, ensuring clarity, engagement, and credibility.
• PO4: Apply problem-solving skills in journalism and mass communication through research, fact- checking, and ethical storytelling, ensuring accuracy and credibility in media content.
• PO5: Gain a strong foundation in journalism, digital media, and communication theories to create compelling narratives for diverse audiences across traditional and emerging media platforms.
• PO6: Conduct media research using qualitative and quantitative methods, interpreting data to provide well-researched and fact-based journalism, advertising campaigns, and PR strategies.
• PO6: Foster professional ethics, teamwork, and leadership skills while working in newsrooms, production houses, PR agencies, and media organizations to contribute responsibly to the evolving media landscape.
• PO7: Adapt to emerging media trends, embracing innovation in radio, television, digital storytelling, multimedia journalism, and strategic communication.
• PO9: Demonstrate an understanding of media laws, policies, and management principles while collaborating efficiently in diverse professional settings such as journalism, corporate communication, and media production.
• PO10: Embrace lifelong learning, staying updated with industry advancements in journalism, filmmaking, digital content creation, and broadcast media while continuously enhancing media skills.
• PO11: Identify and leverage opportunities for media innovation, entrepreneurship, and public service by utilizing creative storytelling, visual communication, and technology to make a meaningful social impact.
• PO12: Master the art of media production, including scripting, editing, and post-production for radio, television, and digital platforms, ensuring high-quality content that meets industry standards.

Program Educational Objectives (PEOs):

• PEO1: Uphold high standards of professionalism by integrating research-driven insights into journalism, media production, and communication strategies.
• PEO2: Understand and practice ethical principles in journalism and mass communication, ensuring responsible and credible storytelling at both professional and societal levels.
• PEO3: Demonstrate expertise in journalism and mass communication by applying core media principles to analyze, evaluate, and develop impactful content across various platforms.
• PEO4: Exhibit teamwork and leadership skills in assessing media and communication environments, making strategic decisions to enhance content effectiveness.
• PEO5: Apply critical thinking and analytical reasoning to assess media trends, evaluate information sources, and develop creative, well-informed communication strategies.
• PEO6: Develop strong oral and written communication skills for diverse media formats, including news writing, public speaking, digital content creation, and visual storytelling.

Program Specific Outcomes (PSOs):

• PSO1: Upon course completion, students will acquire specialized skills in journalism, digital media, and mass communication, enabling them to create impactful content across print, broadcast, and digital platforms. They will be prepared to contribute to global media, address societal issues, engage in research, and explore entrepreneurial opportunities.
• PSO2: Develop professionalism and expertise in media production, digital journalism, and content creation while mastering emerging technologies such as digital storytelling, multimedia reporting, and data journalism.
• PSO3: Graduates will be equipped with essential media skills, including critical analysis, problem- solving, and effective communication, allowing them to adapt to evolving media landscapes and engage with audiences meaningfully.
• PSO4: Graduates will be prepared to work across diverse industries such as journalism, public relations, advertising, digital marketing, entertainment, and academia at both national and international levels.