Program Overview

An MBA in Digital Marketing and Business Analytics blends marketing strategies with data-driven decision-making. It covers SEO, social media, content marketing, consumer behavior, and AI-driven analytics. Students gain expertise in digital branding, campaign optimization, market research, and predictive analytics. The program equips professionals with skills to leverage big data, automation, and performance metrics for business growth, making them valuable assets in today's digital-first economy.

Duration - 2 Years Program

Eligibility

Minimum 50% (45% for ST/SC/OBC/SBC) in graduation from a recognized University or equivalent.

Annual Program Fee

Fee HeadIndian (INR)International (USD)
Development Fee 51875/- 2500/-
Tuition Fee 155625/-
Administrative Fee 17500/-
Annual Program Fee 225000/-
  • INR 1500/- Registration Fee (One Time - Non-Refundable)
  • Indian Fee will be applicable for students of Nepal, Bangladesh and Sri lanka
  • Alumni Fee & Convocation fees to be paid in Final year.

Scholarships & Eligibility (Only for Indian Students)

Shanti Education Society Scholarship
Percentage in UG Counselling 1 Counselling 2 Counselling 3
>=85%50%35%20%
Between 75% to 84.99%35%20%5%
Between 65% to 74.99 %20%5%NA
Between 60% to 64.99 %5%NANA

  • For all eligible girl candidates enrolling in the 2025-26 academic session will receive an additional 5% scholarship in first year only.
  • 50% scholarship on tuition fees for NCC 'C' Certificate holders for Post Graduate Programs

Key Notes:

Scholarship Award and Criteria:

  • The scholarship is bestowed based on the tuition fee.
  • Evaluation encompasses the aggregate scores of all graduation years.
  • Scholarships are granted to individuals who have graduated in or after 2018.

Eligibility and Restrictions:

  • Students with all backlogs cleared in their undergraduate degree are eligible for scholarships in postgraduate programs.
  • Each student is eligible to receive only one scholarship at a time.
  • No alterations to the scholarship category are permitted during the same or subsequent years of the program.
  • Changing the type or category of the scholarship is not possible.

Scholarship Continuation Criteria:

  • Continuation is based on the SGPA of the previous year (Theory Papers Only).
  • Backlogs in the previous year lead to scholarship discontinuation for all upcoming years.
  • Once discontinued, a scholarship will not be reinstated during the remaining duration of the program.

Poornima University Presidents' Scholarship

Scholarship Category Scholarship
Poornima University Gramin Shiksha Yojna ( From Adopted Gram Panchayats of Poornima University - 5 Students / Gram Panchayat ) 100% on Tuition & Development Fee
Children of Martyrs & Gallantry Award Winners 100% of Tuition Fee
Spouse/ Children of Faculty & Staff of Poornima, JIET Group (Jodhpur) & Medipulse Hospital 50% of Tuition Fee
Children of Defence Personnel and Working Defence Personnels 50% of Tuition Fee
Spouse/ Sibling of Student/ Alumni of Poornima & JIET Group 25% of Tuition Fee
Alumni of Poornima & JIET Group 25% of Tuition Fee

Key Notes:

Award of Scholarship:

  • Awarded on tuition fee only (Except Poornima University Gramin Shiksha Yojna)
  • Awarded to all eligible students for admission and throughout the entire program duration

Poornima University Gramin Shiksha Yojna:

  • Scholarship covers tuition and development fees
  • Adopted Gram Panchayats: Beelwa, Ashawala, Vidhani, Bari ka Bas, Shree Ram Ki Nangal, and Chandlai
  • Maximum 5 students from each village based on the merit list
  • Minimum 60% marks in UG is required
  • Schooling must be from the same village

Scholarship Continuity:

  • The type of scholarship or category cannot be changed in the future
  • Students receive the same scholarship type in future years, meeting the requirements

Scholarship for Children of Defence Personnel and Working Defence Personnel:

  • Applicable to wards of Indian Army, Indian Navy, and Indian Air Force personnel
  • Open to those who have served or are currently serving in the defence forces

Sports Scholarship

Organized under the aegis Category Scholarship
Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or AbroadRepresented India in any championship at International Level competition100%
Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or AbroadAmong the first three position in National level competition100%
Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or AbroadRepresented State in any championship at National Level competition80%
State Sports Championship / School Boards TournamentsAmong the first three positions in state level competition80%
State Sports Championship / School Boards TournamentsRepresented District in any championship at State Level competition60%
District Sport championship / Tournaments at District LevelAmong the first three positions in district level competition40%
District Sport championship / Tournaments at District LevelRepresented town in any championship at district level competition20%

Key Notes:

  • Scholarship is given on tuition fee only
  • For sports Scholarship Certificate dated on or after 1 January 2022 will be considered
  • To avail sports scholarship the students have to undergo a trial of related sport at Poornima University campus under supervision of Office of Associate Dean, Hostel and Sports (2nd Saturday of June, July & August month)
  • A Student is eligible to avail sports scholarship only if selected in trials at Poornima University
  • Certificate required from recognized sports Federation /Associations/ SGFI (School games federation of India)
  • Recognition of Sports federation/association etc. will be at the sole discretion of the scholarship selection committee of Poornima University for the academic session
  • Valid supporting documents are required to submit to avail this Scholarship

Scholarship Continuation in next years :

  • The scholarship will be calculated on basis of certification achieved in similar sport in previous year
  • Students need to maintain the regular training regime in the University Campus
  • If a student is found irregular in the training sessions of the respective sport (minimum 70% attendance required), in that case the scholarship will be discontinued

Career Opportunities

Program Manager
Web Developer
Data Analyst
Influencer
Brand Manager
Content Management
Media Manager
Online Marketing
Quantitative Analyst
Analytics
Automation Expert
Social Media
Digital Marketing
SEO Specialist
Content Marketer
Email Marketer
Search Engine Optimization
Copywriter
Marketing Analyst
UX Designer
Business Analyst
Poornima University Campus

Established by the Rajasthan State Legislature and approved by the University Grants Commission under Sections 2(f) and 12(B)

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