Faculty of Design & Arts

Program Outcomes (POs):

• PO1: Develop advanced critical thinking and analytical skills to conceptualize, create, and produce impactful journalistic and media content across multiple platforms, including print, broadcast, and digital media.
• PO 2: Utilize contemporary digital tools, media technologies, and communication strategies to effectively research, produce, and disseminate information through various formats such as investigative journalism, multimedia storytelling, television and radio production, and strategic communication.
• PO 3: Apply critical problem-solving skills, fact-checking techniques, and ethical storytelling practices to ensure accuracy, credibility, and public trust in media content.
• PO 4: Gain a strong foundation in journalism, media studies, and communication theories to create compelling narratives tailored for diverse audiences across traditional and emerging media platforms.
• PO 5: Conduct in-depth media research using qualitative and quantitative methods, interpreting data to support fact-based journalism, advertising campaigns, and strategic public relations initiatives.
• PO 6 : Foster professional ethics, teamwork, and leadership abilities while working in dynamic media environments such as newsrooms, production houses, PR agencies, and corporate communication settings.
• PO 7: Stay updated with innovations in media, including digital storytelling, podcasting, mobile journalism, AI-driven content creation, and immersive media formats.
• PO 8: Develop advanced skills in writing, speech, visual storytelling, video production, and multimedia formats to communicate ideas with clarity, engagement, and journalistic integrity.
• PO 9: Demonstrate a comprehensive understanding of media laws, policies, and management principles while collaborating efficiently in various professional settings, including journalism, corporate communication, and media production.
• PO 10: Cultivate a mindset of continuous learning, staying informed about advancements in journalism, filmmaking, digital media, and broadcasting to remain competitive in the evolving industry.
• PO 11: Identify and leverage opportunities in media innovation, entrepreneurship, and public service by utilizing creative storytelling, data-driven journalism, and digital platforms to drive positive social change.
• PO 12: Demonstrate proficiency in scripting, editing, and post-production techniques for radio, television, and digital platforms, ensuring the delivery of high-quality, industry-standard media content.

Program Educational Objectives (PEOs):

• PEO1: Uphold the highest ethical standards in journalism and mass communication, ensuring responsible, fair, and transparent storytelling that contributes to an informed society.
• PEO2: Demonstrate teamwork, leadership, and decision-making skills in media and communication environments, ensuring effective content development and strategic media planning.
• PEO3: Integrate research-based insights into journalism, media production, and strategic communication, enhancing content credibility and effectiveness.
• PEO4: Apply critical thinking and analytical reasoning to evaluate media trends, assess information sources, and develop innovative and socially responsible communication strategies.
• PEO5: Apply advanced media knowledge and analytical skills to develop, evaluate, and produce impactful journalistic content across multiple media platforms.
• PEO6: Strengthen oral and written communication skills, excelling in diverse media formats such as investigative journalism, digital content creation, public speaking, and visual storytelling.

Program Specific Outcomes (PSOs):

• PSO1: Acquire specialized skills in journalism, digital media, and strategic communication to create high-quality content across various media platforms while addressing social issues, engaging in research, and exploring entrepreneurial opportunities.
• PSO2: Develop expertise in media production, digital storytelling, and content creation, while mastering evolving technologies such as data journalism, multimedia reporting, artificial intelligence in media, and interactive storytelling.
• PSO3: Strengthen essential media competencies, including critical analysis, problem-solving, and audience engagement strategies, allowing adaptability to the ever-changing media landscape.
• PSO4: Prepare for careers in journalism, public relations, advertising, digital marketing, entertainment, corporate communication, and academia at both national and international levels.